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What is the difference between ARR and revenue?
ARR is annual recurring revenue: the annualized value of subscription contracts in force at a single point in time. Reported revenue is what was recognized over a completed past period under the accounting rules. ARR is forward looking and a snapshot, revenue is backward looking and a period measure, so in a fast growing company ARR runs well ahead of trailing revenue. ARR also excludes one off services.
- ARR is a point in time annualized run rate of recurring contracts
- Revenue is recognized across a completed period under accounting rules
- In a growing company ARR sits well above trailing twelve month revenue
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